The Griffin Report of Food Marketing
The Griffin Report of Food Marketing is the only all-channel trade publication written for and about the news-making people, products, events and trends across the entire food industry. A monthly publication covering the east coast, from Maine to Miami: Readership and coverage include retail grocery chains and strong independents, multi-unit restaurant and food service operations, the entire convenience store sector, and newer channels such as big-box, warehouse, dollar stores, drug stores, organic and specialty outlets. Research clearly shows, and current industry activity noticeably demonstrates consistent and increasing business "crossover" between and among the food industry sales channels, and an overwhelming (95%) readership interest in coverage of all of the segments.
The Griffin Report of Food Marketing has long been recognized as the authoritative voice of the food industry with over 40 years of reporting experience. Now, with an expanded all-channel scope, the paper enjoys unparalled credibility as the place to learn "All That's News in the Food Industry."
Four convenient sections focused on the largest and fastest-growing industry sectors in food...all in one publication.
The Supermarket Report
Concentrating on food at retail, this front section focuses on supermarket and retail outlets that are moving in the industry in new directions. The "New" Griffin Report covers all news affecting the traditional grocery industry, including retailers, distributors, sales and marketing agencies and manufacturers. It also offers opinion pieces from key people and the industry at large.
The Food Service Report
Change is the name of the game in food service. With an increased interest in Quality vs. Quantity this industry segment is pioneering trends well worth watching. The Food Service Report is comprehensive covering both emerging and traditional outlets. It also covers all distributor, sales and manufacturing news and analyzes its impact on the changing business. Exclusive stories on the products and people making waves in food service today are regularly featured.
The C-Store Report
The convenience store industry is one of the most unique and powerful retail industries in America - and one of the fastest-growing segments in food today. Inside the C-Store Report, you'll find news and features covering the products and services that matter most, including tobacco, beer and wine, petroleum, snacks and beverages. New products, promotions and appointments of importance to convenience store operators are also highlighted in this section.
The New Channels ReportThe rise of non-traditional food retailers such as big-box, warehouse, dollar stores, drug stores, and organic and specialty outlets and others continue to transform the food industry. The New Channels Report takes the pulse of these emerging food retailers by focusing on the most successful people, companies and products driving the industry into exciting new growth areas.
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